ICUC.social case study

 

ICUC.social is a Dentsu Aegis Network company, the 3rd largest marketing network in the world with 23,000 employees across 110 countries. ICUC.social specialises in Social Media services for brands and agencies.

What our client says

Chuck Dueck, Senior Vice President, Operations along with some of his ICUC.Social colleagues completed the training themselves in order to gain a first-hand experience of the course.  We asked Chuck to comment on the reason’s why ICUC have decided to endorse and use Moderation Gateway’s training.

“We would like to minimise the amount of time we take to teach the basic moderation fundamentals and also encourage applicants to take the course before applying to us for a moderator role.  We believe that the moderation foundation course will ensure that applicants who have no prior knowledge of moderation will gain a better understanding. More importantly they will learn that there is more to content moderation than simply approving or rejecting UGC. It will also prove useful for people with no experience to discover if the role of a UGC moderator is suited to them.  With these things in mind we believe the training will serve to improve the quality of new hires.”

Value-add

We went on to ask to ask Chuck what ICUC found to be the most valuable aspect of the training and whether they will you consider putting other employees through the Moderation Gateway course in the future?

“We have hundreds of applicants on our database, and being able to short list those with the certification will decrease the amount of search time for our recruiters.  One ‘bad’ hire can lead to problems internally as well as a potential risk for the client.   We also hope that it can reduce the amount of internal training time before we feel comfortable having a moderator work on client accounts without constant supervision.”

Chuck went on to say: “We see the value not only for the applicant pre-screening process but also as a client proposal value when providing quotes or responding to request for proposals by including the information that all content specialists working on a specific client account will have received certification.   Overall we see Moderation Gateway’s training in terms of value for money as excellent.”

Thinking about signing up your team up Moderation Gateway’s training or advertising our course on your recruitment page to help you streamline your recruitment process?  Please contact theteam@moderationgateway.com for further details.

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